Mission Statement

“Making God famous throughout the earth”

Initiate Media is a leading independent Christian media company, operating in the US, UK, Australia and New Zealand. As a non-denominational organization, we seek to make God famous – and relevant – throughout the world.

Initiate Media produces a range of media products and services to achieve our vision. Our staff are based across four countries and are all focused on our goal of producing ‘world’s-best’ media, with the aim of spreading the word of God globally. Formerly known as Media Incorp, our name was changed in 2011 to Initiate Media to reflect our trading name in the US, UK, New Zealand, and now Australia.

Our history

Initiate Media came into existence in May 2003 under our previous name of Media Incorp. Media Incorp took over what was at that time Australia’s leading non-denominational Christian magazine, Alive magazine.

Alive magazine was published for some six years under our ownership before major changes were made to our organization, in light of the way in which content is now viewed. Alive magazine has been replaced by the hugely popular online portal, MyChristianDaily.com.

The future

Like all media companies, Initiate Media has had to navigate the difficult transition from being solely a print-based publishing company, into becoming a primarily a digital media company. We have made the transition successfully, thanks to our committed staff who have worked tirelessly to re-create our business model, and now what awaits the company is an exciting future.

The Internet, including technology like iPads and ebooks, has given media companies the opportunity to open up new markets and areas that were once not possible. With the team we have, coupled with our knowledge and experience in both print and online media, the future has never looked brighter.

From humble beginnings, a one-magazine operation has grown into a multi-faceted, multi-national organization, leading the way in the Christian market. We look forward to making the name of God famous throughout the world for decades to come.